Recently, we had a silly dispute on our weekly marketing call, Advisor vs Adviser, that sent us down a rabbit hole. It started with an argument on whether or not our recent email had spelling errors.
"Pretty sure its ER"
"It says OR in the company name, it's OR"
"Google says its ER"
This led to several more searches and our marketing team asking more questions. But, we got an answer:
Technically, Advisor vs Adviser means the same thing when describing financial services.
Regulators use the term Adviser to describe the process of providing investment advice. Comparatively, we view the term Advisor talking about the general description of financial advisors. Which made us think, could this make a difference in your marketing?