Every service or industry wants to provide innovation in their services or products. Let’s face it, most innovation in financial services either leads to a financial armageddon or half-baked re-hashing of old themes or strategies. Financial advisors or corporate trustees like Wealth Advisors Trust have the same challenge. What innovation solves a client’s pain points and provides a platform for them to reach their goals?
“Moving first is a tactic, not a goal…It’s much better to be a last mover.” – Peter Thiel
Peter Thiel, an early investor in Facebook, PayPal, LinkedIn and Stripe etc. sees innovation as providing a service that solves a pain but with a twist (e.g. MySpace was the leader before Facebook). Steve Jobs studied calligraphy in college. The beauty and form of that art focused his attention of form over function with computers, phones etc. Wealth Advisors Trust was not the first independent corporate trustee that doesn’t compete against advisors. We know the answer to the question, “Why do clients and advisors not like working with corporate trustees?”
Time is the most limited resource. Client service is the most prized goal of any company. The innovation Wealth Advisors Trust has pioneered makes the workflow of any advisor easier and efficient. The result is an enhanced client-advisor relationship.
We see the answer as part art and science. The process of innovation at Wealth Advisors Trust Company is solving the challenges advisors face with time and client service. Innovation never stops. There is no final answer. It evolves. We evolve. You evolve. That is innovation.